–Or at least the most popular!
There are some models at our shop that just won’t quit. Showcased here are the glasses whose names are most repeated, whose look is the most sought-after, whose reputation simply precedes them. Ladies, gents and all those in between, behold the all-star cast of:

VIF Very Important Frames

the DITA Statesman
the master of all clubmasters, check the laser tooling and tank-like construction

the OLIVER PEOPLES Nom De Guerre (NDG)
limited edition OP colab turned stock frame - a hip, easy look - the skinny jean of eyeglasses

the MOSCOT Lemtosh
the Johnny Depp of chunky P3 key-hole shapes, available in all those classic tortoise colours

the THEO Soixante+Un
the edgy european take on a cat-eye, this piece comes from a series inspired by boomboxes

the CLAIRE GOLDSMITH Irwin
big, bad and unisex - this one is for all yous who say you can’t wear round

the ANNE ET VALENTIN Cure
the cure for the case of the small rimless rectangle - curvy & full-figured in fashion-forward pantone hues

the LUNOR 246
classic but not ancient - the custom-made sterling silver hinge makes this fine-fitting frame an eyecatcher

the BEVEL Oryellow
strong, light-weight titanium with unique flex J-hinge design - great for a clean look for a bigger fit

the SUPER Flat Top
great in matte black - a fresh take on the “wayfarer” look - the flat-top is your new fashion-future pair of shades

the OLIVER GOLDSMITH Manhattan
flattering like an LBD, a sexy pump or a great lip-shade - the class of Manhattan says it all: get out of my way, I’m fabulous.

Introducing The Buddy: bespoke frame made by Oliver Goldsmith specially for Zachary Stevenson, Vancouver’s own Buddy Holly!

We’ve written about bespoke frames before, but this takes our service to another level. Zachary has been playing the roll of Buddy Holly in The Buddy Holly Story for several years running now, and truly wanted to look the part. Check out the original frame Mr. Holly wore below..


Here’s Nada in her bespoke ORBISON (designed for Roy himself by Oliver Goldsmith in 1964) and Zach in his one-of-a-kind BUDDY!

Thanks Zach, for letting us help make your eyewear dream come true! Follow his progress on twitter @stevensonzach

the stylish and lovely Lydia was in our shop last week and recently posted a short feature about us on her blog Style is Style! how much do we love the idea of The Locals?! …and bruce being the first to start the series!

thanks for your company Lydia! it was certainly nice to chat about fashion and eyewear with you during your visit. we are always excited about people who embrace both colourful garb and unique eyewear! the ladies of bruce will definitely be seeing you at Front very soon.

Wow! check out Lydia sporting the Karen Walker Intergalactic sunnies above! hope we can help her find some bright specs soon!