–Or at least the most popular!
There are some models at our shop that just won’t quit. Showcased here are the glasses whose names are most repeated, whose look is the most sought-after, whose reputation simply precedes them. Ladies, gents and all those in between, behold the all-star cast of:

VIF Very Important Frames

the DITA Statesman
the master of all clubmasters, check the laser tooling and tank-like construction

the OLIVER PEOPLES Nom De Guerre (NDG)
limited edition OP colab turned stock frame - a hip, easy look - the skinny jean of eyeglasses

the MOSCOT Lemtosh
the Johnny Depp of chunky P3 key-hole shapes, available in all those classic tortoise colours

the THEO Soixante+Un
the edgy european take on a cat-eye, this piece comes from a series inspired by boomboxes

the CLAIRE GOLDSMITH Irwin
big, bad and unisex - this one is for all yous who say you can’t wear round

the ANNE ET VALENTIN Cure
the cure for the case of the small rimless rectangle - curvy & full-figured in fashion-forward pantone hues

the LUNOR 246
classic but not ancient - the custom-made sterling silver hinge makes this fine-fitting frame an eyecatcher

the BEVEL Oryellow
strong, light-weight titanium with unique flex J-hinge design - great for a clean look for a bigger fit

the SUPER Flat Top
great in matte black - a fresh take on the “wayfarer” look - the flat-top is your new fashion-future pair of shades

the OLIVER GOLDSMITH Manhattan
flattering like an LBD, a sexy pump or a great lip-shade - the class of Manhattan says it all: get out of my way, I’m fabulous.

Our ANNUAL SALE is still on!!! Some spectacular deals are still to be had until THURSDAY JANUARY 10TH!
Frames as low as $50! Great deals on designer sunnies! Sterling silver jewellery discounts!
And now gratuitous photos of cool sale $%*#!! And more exclamation marks!!!

GOLD & WOOD sunnies on sale!

most Thom Browne shades on sale!

Beausoleil on sale!

Mykita shades & metal eyeglasses on sale!

Stolen Girlfriends Club silver jewellery all discounted!

most Dita sunglasses on sale!! including the 18k gold plated MACH TWO above!

select Canadian-made RAPP frames on sale!

Cool futurisitc MYLON sunglasses by Mykita on sale!!
Come check it out or subscribe to our mailing list for future sales & parties

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Gosh, we just have received so many new frames this month we can barely keep up with blogging them… Here’s a little post to give you a sampling of these fresh pieces.

new DITA!
matte statesman, new antique series, brand new acetate colours for sun…


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new ANNE ET VALENTIN!
luscious, well-made and as sexy as ever….


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new OLIVER PEOPLES!
including the 25th anniversary series, matte mouse cat-eyes and round classic titaniums…



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And so many more photos to come! New THEO, KOWALSKI, SALT, ROBERT MARC too!
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Also thank-you to all who dropped by during our recent Shop Hop event. To be notified about any sales or events in the future, please sign up for our email list below!

JOIN THE BRUCE EYEWEAR MAILING LIST