Hoet Cabrio

From the delightfully creative mind of Bieke Hoet comes the 3D-printed Cabrio collection – lightweight and design-centric…

only at bruce eyewear 🙂

Guess where Nada is going…

Nada is off to New York City for Vision Expo East this week… and you know what that means… Even more new frames for all of your fabulous faces!

We have new spring arrivals coming in every week – come down so we can put some amazing frames on you!

team bruce

Two magical celebrations… One fabulous day!


Not only does March 8th signify International Women’s Day, but it’s also Nada’s birthday!

Happy 29th (with only a few years experience) birthday, Nada!

Thank you for being the most kind, gracious, fair, and magically out-of-this-world human being that you are!

We hope you have an amazing day, and a wonderful International Women’s Day, too!

xo, team bruce

Forget the rules?

Rules. We make them, break them, bend them and flaunt them. But the only “rule” you need to follow when you choose your eyeglasses? Look in the mirror and like what you see. We can tell you that square makes you more square and round makes you rounder. And we will always remember the technical needs of your prescription, of course. We can talk about practical. Neutral. I can tell you what story you are telling with your choices – 1930’s playwright, editor of Vogue, reliable, playful, fierce, powerful, wild. But when you put on frames that make you smile, glow, light up, even blush? That make you feel great, strong, fresh? That look natural on YOU? Buy it. Buy THEM. All of them. You won’t be sorry.

I mean, c’mon. You wear them on your face.

Your wonderful, unique face.

Let’s frame it.

Nada xo